Social media marketing strategy | what is social media marketing ?

social media marketing

Social media marketing


  • What is social media marketing
  • Why social media marketing is important
  • What is a social media marketing strategy
  • Top 10 social media marketing strategy

What is social media marketing?

Social media marketing means using social media platforms to connect with your audience so that you can build your brand, sales sales and bring traffic to the website and you can teach brand awareness.Marketing Campaign on Social Media We run an advertising campaign for our company website or any of our products, this is called social media marketing. In social media marketing, customers can ask questions related to the product. Through social media marketing a person can take his company to the next level of development. Good social media marketing is called by him, which is why traffic or sales or brand awareness is called good social media marketing.

Why social media marketing is important?

Social media marketing has a simple way to reach your customer through social media platforms. Nowadays, especially the youth, are spending more and more time on social media, social media marketing helps the company to reach more customers. With social media marketing, any company can reach its target audience very soon, user confidence on social media is such that users aged 18 to 34 use social media to follow their favorite brands and 33% Customers want to contact the company on social media itself. You can grow your business faster by doing the right marketing on social media.

What is a social media marketing strategy?

Social media marketing strategy involves publishing great content on social media profiles, engaging your followers, analyzing your results, finding your target audience and running social media advertising.

Top 10 social media marketing strategy

1. Find your social media marketing goals

The first step is to discover your social media marketing goals. Find the traffic you want, increase brand awareness, SEO link building, or increase conversion rate. Find it first because if you know the target in marketing then it will be easy to do marketing.

2. Research and know your audience

Find out who is the target audience on your social media. According to your company, who is the target audience, the age of the audience, the demography of the audience, and the size of the audience, it is important to know if you want to do social media marketing, then you will not know it all. So you may have a problem in starting a campaign

3. Pick social media platform

Next step is to select a good social media platform according to your type of business, because every social media platform has different types of audiences like if you have a professional company, you can get a good response over LinkedIn, if your There is a media agency, you can get a good response on Twitter or if you have a creative company, you can get a good response on Instagram.

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn 
  • Snapchat
  • Pinterest
  • YouTube
  • Tumblr 
  • Tik Tok
  • Quora
  • Reddit 
  • Google etc. 

 4. type of engagement

Engagement is an important part of social media marketing, so select your type of engagement. See what contact you have for engagement, that means what kind of contact you want for marketing such as videos, blog posts, photos / graphics, surveys etc.

5.  Pick your key performance indicator( KPIs)

Keep Your KPIs, ie Key Performance Indicators, KPIs are an important part of social media marketing because it shows what you have to do to major, it shows what was the purpose of your coming on social media. The goal is to define what I want on social media, I want to get out of business or want an engagement on my business profile or to increase the size of the page, then according to that you have to select the key performance indicator.

6. Align your company around your plan.

Social media posts should include your company, whether it is in the form of the name, whether it is in the message form or whether it is in the form of the post, that means you have to invoke the company on social media, here the company means for you Brand, Product, or Your Website

7. Schedule an hour each week to schedule post.

To keep your social media platform updated regularly, for this you have to keep a social media calendar, you have to dedicate for one hour every day that what you have to post, you should keep the advance ready for the next week and you have to schedule the post. Customer will engage with your product

Schedule post tool

social pilot

8. Treat all social channels separately

Do not post the same post on all social media platforms, because different types of audiences are on different social media, so just as social media platforms are there, post the same post, put different content on all social media because all social media platforms have their own You have a different social media platform.

9. Re-analysis

Analyze your company marketing results, check your post or ad campaign's analytics after running it for a week, then change the mistake and find it

10. Reporting

Be sure to keep an analytics report and the Analytics report must show to the senior or any export that if you have made a mistake in marketing, then it can also help in improving it. Social media marketing

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